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Interactive Advertising
has ONE main component:
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To provide you with the highest return
on your investment, we employ a process called teleScouting™...
NOT to be confused with telemarketing, please!
Our teleScout™
Program actually develops your target market through the use of a systematic
marketing strategy that respects the natural etiquette of direct business to business
communication; and therefore, projects (and positions) your company in a very
positive light.
It
is always a local service - which encourages the trust factor necessary
to close a sale.
It
is on-going - providing consistency and long term return on your
investment.
It
is focused upon promoting YOU - one to one with word of mouth advertising.
And best of all:
It is interactive! Paradigms
and fears created by your competitor's bad behaviour can be
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overcome
by a live person in a way no printed ad or radio (or TV) commercial ever could. |
| PLUS:
every potential customer's response is recorded, which gives you the freshest
market |
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research statistics
anyone could possibly have. |
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The only similarity between the old familiar telemarketing process and the new
A.U. teleScout™
program is the fact that they both use the telephone. After that, everything is
different:
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Telemarketing
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vs. |
The
teleScout™
Program |
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dependent upon large volumes of numbers.
Primarily focused upon residential.
Calls anywhere in the world from a central location.
Calls a potential buyer once, maybe twice.
Asks for money - closes the sale on the phone.
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Is
focused upon selected target markets.
NEVER phones private homes!
Employs LOCALS. Calls a 500 mile radius.
Calls as many times as necessary.
NEVER asks for money!
Only Exchanges information AND possibly |
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schedules
an appointment for a
representative to visit to close the sale
in person...as it should be! |
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Because
this program is focused upon business only, the number of opportunities is severely
reduced. In any given city the number of residential phone numbers represents
over 80% of the numbers in the phone book. Therefore, the process has to be adjusted
accordingly to effectively create a return on investment that will be attractive
to both your company and A.U.
Secondly, this is your company reputation and image we are talking about here.
Do you really want to hand that over to a faceless voice on a phone from some
distant city?
Or, do you want a professional approach by someone in your local community? This
person will understand the market they are talking to, because they live there
too.
So, you're not hiring a "telemarketing" service. You are hiring a local,
front-line sales TEAM.
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| For
more info: (403) 283-6302 |
Outside
the 403 area code: 1-877-283-6302 |
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