What is Branding?
  • A brand is defined by your best product and your worst product.
  • It is perpetuated by the accomplishments of your best employee as well as by the mishaps of the worst hire in company history.
  • It is projected by the receptionist and the music customers are subjected to when placed on hold.
  • It is measured by every grand and finely worded public statement by the CEO, as well as by customer comments overheard in the hallway.
  • Brands are sponges for content, images, and for feelings that become psychological concepts held in the minds of your customer and the public - where they stay forever.
  • As such, you cannot entirely control a brand...
    At best, you can only guide and influence it.

       Therefore, does it not deserve your very best effort in doing so?

       see foIlowing Process Outline...

Investment Summary
Branding - Standard Process Outline

Procedure:

 Time Req:

Investment:

Phase I Competitive Analysis 3 wks.
10 to 25%
  May include a collection of competitor's literature along with
Stock Market analysis, Historical Development Pattems and
Technological Changes Past, Present and projections for the Future
Phase II Brand Discovery 3 to 5 wks.
10 to 25%
  Step1 - Brand Fingerprint
Step 2 - Positioning & Reassurance
Step 3 - Mood Board Pres. to entire participating group
Phase III Logo Standards 2 wks.
10 to 15%
  Step 1 - Company submits samples of all uses of logo plus photos of signs, stamps on metal, etc.
Step 2 - A. U. responds w/story boards of suggested standards to be adopted for continuity.
Phase IV Strategic Brand Grid 4 wks.
50 to 75%
  Step 1 - Meet with Owner, ONLY, to identify number of ''touch points''
Step 2 - A. U. responds w/story boards of suggested applications

Accountability & Expectation:

1) Companies 5 to 1 0 million annual revenue should invest a minimum of 2 to 5% in marketing per year. A.U. currently recommends an investment range dependent upon the current momentum and established image. This recommendation is translated into dollars AFTER a full needs assessment has been completed based upon a meeting with our creative team.
 

2) A FULL Confidence Guarantee is applied to the Brand Discovery Phase. This means that we guarantee your full satisfaction or we refund the ALL of your money and part as friends.

We require a 50% deposit per phase and the balance is invoiced upon your final Okay.
Final invoice is delivered only AFTER full satisfaction is realized; and, it is due upon receipt.
 

3) There are NO extra or hidden charges pertinent to the steps and effort necessary to complete the branding process. If implementation were required, (printing, presentation package development, etc.) only then would extra billing be applicable.